Yeah a post from me.
I was walking the dog today, and thinking about the "big all" of lead generation and the moving streams of traffic that the internet is (as you do, if you do!)
The park I go to is like a small circular one so we go round and round rather like in a washing machine - so my thoughts tend to follow a similar pattern and attraction marketing is kind of like drawing people into this washing machine of activity! You the marketer go round around virtual houses, like a betterware person might go around the houses on foot delivering their magazines.
On your route are different areas - the big estates of "new houses" is like facebook, then you know areas or niches that attract people, like the home business niche where people are actively looking or your opportunity - it's a case of drawing these different communities into your circle of influence
thinking about traffic exchanges and safelists
Now as I've said before traffic exchanges and safelists aren't really my personal cup of tea (in large doses) - BUT they appeal to some people, and I can't snub a potential source of leads - just because they are using a system I favor less than others.
Traffic exchanges have also quietly been improoving their looks and system - a bit like going to the gym, so while everyone is busy chasing leads, trying to figure out "the big puzzle" that is social networking, the old skool have been carrying on as usual, but maybe working a bit harder to bring their product up to scratch.
Long gone are the traffic exchanges littered with dodgey porn (boo hoo, some might cry!) but really in this day and age, having some male or female part thrown in your face on screen is a bout as crass as smoking in pubs or having your au pair whipping her bits out on the dining room table during family dinner, or something equally as odd :P
So no, traffic exchanges are are cleaned from nakedness, and the only pop up you might get is a flying in ad asking to join a marketing newsletter for tips and advice on selling!
This has opened them up to family friendly / safe viewing, so work at home moms can surf a few adverts with the kids running about in the background.
An element of fun has also come in, maybe they have learnt a thing or two from social networking apps in this respect - dragon surf for example is kinda cute, when it's time to view a new advert, you have to select the correct coloured dragon to continue :) - maybe it reminds me of reading book in bed with my mom as a toddler where you'd point at the pretty coloured image and match it to the correct image - hey but so what!
- think about it - if you had a choice in life as a job of clicking a few pretty pictures or working down a mine/ peddling wares on the cold rainy streets - clicking pictures is fine for me thanks.
The key I believe to working these exchanges is to have targeted, interested people using them, just like any other marketing.
My reason for using exchanges over the years has been to see what people are promoting in the network marketing industry - occasionally I will sign up to a splash page or buy a product - that is just my personal proof that the system works - I see the traffic exchange as a advertsing channel to WATCH as well as use for research, maybe like someone might watch TV to find out what brand of coffee is being promoted.
Point is - if I'm doing it, then others like me are doing it, and as a average Miss Doe (in many respects) that equals a market as if I am there - you can bet like a bunch of ants there are more of us!
Anyway that enough of me thinking out loud for the minute, speak soon! Zara x
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