The Call To Action

The Call To Action

This is where you bring everything together and get your visitor to cough up their name and e-mail. You want to tell them exactly what you want them to do. There’s no reason to beat around the bush or be shy about what you want them to do; that won’t get results.

You need to command them to take the exact action, giving you their contact information in this case.

Here are a couple calls to action that you can model and steal for use in your own page. Again, these are based on the premise that you are selling hitches.

Go Ahead And Enter Your Name And E-Mail Address Right Now And You’ll Get Instant Access To Your Free Hitch Secrets Report!

Simply Enter In Your Name And E-mail Address Into The Boxes Below And You Will Receive The Report In Your E-Mail Box In Just Seconds!

Notice that you emphasize that they will get access to the report that you’ve already built a bunch of anticipation for and given a command as to what you want them to do. It’s vital that you tell people what to do because if you don’t many will just leave because they are unsure about what to do.

I want to also share with you another tactic that can inject more power into your call to action and create a sense of urgency and scarcity in your offer.

By simply adding the phrase “All Of The Free Copies Of This Report May Already Be Claimed, Make Sure To Enter Your Name And E-Mail Address To Secure Your Copy Of This Special Report Quickly”

I recommend putting this right under the signup box because it is a last thought to push any of the people still on the edge in the zone to signup mentally. This statement makes them feel that if they don’t act now, they may lose out and not get the report that loads of other people are getting.

You might be thinking “I could use this in my display ad as well” but it’s actually better to wait until you have them to your website because it adds even more reason to act now once they get there.

Think of it as not letting all of your tricks out of the bag at once. You use this as the last push to get people excited about what you are offering.

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About Ian del Carmen:

Ian del Carmen is the president and CEO of Fireball Planet Corporation.

Check out his blog at http://IanDelCarmen.com. Or visit Fireball Planet at http://FireballPlanet.com


Disclaimer:
The authors and publishers of this information and the accompanying materials have used their best efforts in preparing this article. The author and publisher make no representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the contents of this article. The information contained on this page is strictly for educational purposes. Therefore, if you wish to apply ideas contained in this article, you are taking full responsibility for your actions.


Zara's note: this works off-line too, I've tried it.